Kayci Wheatley
Here’s my story and I’m sticking to it!
I’ve had my own business designing groovy clothes and accessories for more than two decades, starting in L.A. with my children’s clothing line called The Flooby Company. (The Olsen twins wore my clothes in their video, “I Am the Cute One”!)
My next big venture was opening my own shop (brick and mortar—gasp!) after moving to Austin, Texas, a town where I’m raising my kids and have met many like-minded artist friends. My store was called Moxie and the Compound, a zany place to hang and shop for “Austintatious stuff for the whole freakin’ family.” It was the first shop in Austin to sell only locally crafted wares made by local designers and artisans. Moxie was voted by the Austin Chronicle in 2003 “BEST NEW PLACE TO KEEP AUSTIN AUSTIN.” I was very proud!
Those were crazy-fun years where we stocked the shop with local goods while
dancing to live music, hosting Project Runway-inspired events, and putting on too many charity benefits to count.
As y’all know (because you’re shopping on line), retail ain’t what it used to be.
Evolving my business model to be online only (so I can work in my jammies while watching trash TV) seemed like the way to go. And I’ve been happy as a clam ever since. (Antidepressants and wine don’t hurt either. Just saying.)
My designs have been featured in media outlets such as Lucky, Allure, The New York Times, Cosmopolitan, Cosmopolitan Latinas, Essence and Women’s Health (hilarious!). And they’ve been sold on many groovy websites — Fab, Nylon and BuzzFeed, to name a few—plus in boutiques across the country, including Fred Segal in L.A., Story in Manhattan, Nordstrom’s, Saks and Barney’s New York (you get the idea). As you can see, I’m a pretty big deal.
Here’s my story and I’m sticking to it!
I’ve had my own business designing groovy clothes and accessories for more than two decades, starting in L.A. with my children’s clothing line called The Flooby Company. (The Olsen twins wore my clothes in their video, “I Am the Cute One”!)
My next big venture was opening my own shop (brick and mortar—gasp!) after moving to Austin, Texas, a town where I’m raising my kids and have met many like-minded artist friends. My store was called Moxie and the Compound, a zany place to hang and shop for “Austintatious stuff for the whole freakin’ family.” It was the first shop in Austin to sell only locally crafted wares made by local designers and artisans. Moxie was voted by the Austin Chronicle in 2003 “BEST NEW PLACE TO KEEP AUSTIN AUSTIN.” I was very proud!
Those were crazy-fun years where we stocked the shop with local goods while
dancing to live music, hosting Project Runway-inspired events, and putting on too many charity benefits to count.
As y’all know (because you’re shopping on line), retail ain’t what it used to be.
Evolving my business model to be online only (so I can work in my jammies while watching trash TV) seemed like the way to go. And I’ve been happy as a clam ever since. (Antidepressants and wine don’t hurt either. Just saying.)
My designs have been featured in media outlets such as Lucky, Allure, The New York Times, Cosmopolitan, Cosmopolitan Latinas, Essence and Women’s Health (hilarious!). And they’ve been sold on many groovy websites — Fab, Nylon and BuzzFeed, to name a few—plus in boutiques across the country, including Fred Segal in L.A., Story in Manhattan, Nordstrom’s, Saks and Barney’s New York (you get the idea). As you can see, I’m a pretty big deal.
Here’s my story and I’m sticking to it!
I’ve had my own business designing groovy clothes and accessories for more than two decades, starting in L.A. with my children’s clothing line called The Flooby Company. (The Olsen twins wore my clothes in their video, “I Am the Cute One”!)
My next big venture was opening my own shop (brick and mortar—gasp!) after moving to Austin, Texas, a town where I’m raising my kids and have met many like-minded artist friends. My store was called Moxie and the Compound, a zany place to hang and shop for “Austintatious stuff for the whole freakin’ family.” It was the first shop in Austin to sell only locally crafted wares made by local designers and artisans. Moxie was voted by the Austin Chronicle in 2003 “BEST NEW PLACE TO KEEP AUSTIN AUSTIN.” I was very proud!
Those were crazy-fun years where we stocked the shop with local goods while
dancing to live music, hosting Project Runway-inspired events, and putting on too many charity benefits to count.
As y’all know (because you’re shopping on line), retail ain’t what it used to be.
Evolving my business model to be online only (so I can work in my jammies while watching trash TV) seemed like the way to go. And I’ve been happy as a clam ever since. (Antidepressants and wine don’t hurt either. Just saying.)
My designs have been featured in media outlets such as Lucky, Allure, The New York Times, Cosmopolitan, Cosmopolitan Latinas, Essence and Women’s Health (hilarious!). And they’ve been sold on many groovy websites — Fab, Nylon and BuzzFeed, to name a few—plus in boutiques across the country, including Fred Segal in L.A., Story in Manhattan, Nordstrom’s, Saks and Barney’s New York (you get the idea). As you can see, I’m a pretty big deal.